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Their Problem
CraftCadence had a proven product and early proof of concept with Meta ads, but was only generating £5.4k/month in Meta revenue with a 2.24 average ROAS.
The founder was doing everything himself, from creative production to media buying, and there was no framework for testing, launching, or scaling ads.
Without a structured strategy to reach people at every awareness stage, growth had flatlined in a niche UK cycling accessories market.
Our Solution
We built the entire growth engine from the ground up:
We consolidated the ad account and introduced a structured campaign architecture. We created a full-funnel creative strategy covering every awareness level, from problem-aware audiences who didn't know the product existed, through solution-aware and product-aware buyers ready to convert.
We helped CraftCadence expand into new markets and supported multiple new product launches, many of which became winners. That opened up horizontal scaling through a broader product line on top of the vertical scaling from improved creative strategy.
We also consulted on their overall funnel, advising on AOV optimization, conversion rate improvements, offer testing, and landing page updates to make sure the entire customer journey was converting.
The Results
Scaled from £5.4k to £122.4k in monthly Meta revenue over 10 months, adding +$117k MRR.Increased ad spend by 1,772% while improving ROAS by 28% to a 2.87 average, meaning they spent dramatically more and got better returns at the same time.
Helped launch multiple new products into the market, several of which became top sellers and key growth drivers.
Transformed a one-person operation into a brand with a scalable, repeatable ads system.
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