Their Problem
RaadShop was spending $118k/month on Meta ads at a 1.95 average ROAS, which wasn't profitable.
When we audited the ad account, we found two core issues.
The vast majority of ads were bottom-of-funnel, driving high frequencies and making it impossible to increase spend without results getting even worse.
On top of that, the account structure was a mess with far too many campaigns running at once, creating overlap and wasted budget across the board.
Our Solution
We took a profitability-first approach before even thinking about scale:
We consolidated the ad account down to a clean, efficient structure that eliminated the overlap and waste. We introduced a range of top-of-funnel creative concepts to bring in new audiences and reduce the frequency pressure that was killing their bottom-of-funnel ads.
Rather than pushing more budget, we actually reduced ad spend strategically to achieve higher profitability. By cutting waste and improving the quality of traffic through better creative and a cleaner structure, we generated more revenue on less spend.
The Results
Grew from $230k to $256k in monthly Meta revenue in just 52 days while cutting ad costs by 56%, adding +$25k MRR.
Improved ROAS by 253% to a 4.94 average, turning an unprofitable ad account into one generating strong returns.
Achieved higher revenue on significantly lower spend, setting the foundation for profitable scaling.
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